Flavoursome chicken wing brand Wingstop has chosen Trafford Centre as a key location in its expansion into Manchester, with a new restaurant set to open in early spring 2022. Taking a 2,991 sq ft unit in The Orient, Wingstop will be adding its fresh and seasoned menu to the existing 40 restaurants on offer, bringing even more variety to the centre’s food offering.

Having launched in the US in 1994, Wingstop quickly became a fan favourite and today there are over 1,500 restaurants across the globe. With outstanding food and superior customer service, Wingstop has created demand that has seen a successful franchise roll-out attracting top entrepreneurs and operators.

The Wingstop menu caters to chicken lovers everywhere with its good value offering of flavour-focused wings, burgers, tenders platters, sides and desserts served in modern, colourful restaurants. Wingstop has a strong affiliation with music and exerts this in everything it does, from the restaurants to the franchisee owners this is a strong part of the brand ethos.

Tom Grogan, Director of Lemon Pepper Holdings (Wingstop UK) said: “We are thrilled to be part of Manchester Trafford Centre and expanding on our presence in Manchester city centre. We are committed to expanding the Wingstop brand across the country and look to announce a number of new openings shortly.”

Rhys Evans, Director of Asset Management at The Trafford Centre commented, “Wingstop is a brilliant addition to Trafford Centre’s food and drink offering. It is a standout and exuberant brand, so we are proud to be supporting this restaurant in its expansion across the Manchester food scene. The restaurant, with its energy and flavour-packed food, will bring something fresh and exciting to the centre and we have no doubt it will prove a popular addition.”