The Watches of Switzerland Group has opened its new, larger showroom at The Trafford Centre following the agreement of a new ten-year lease. The new 224m² store houses both Goldsmiths and TAG Heuer at the centre. Located in a prime position on the upper level of The Trafford Centre’s Main Dome, the new showroom provides a new home for the previous Goldsmiths showroom, as well as featuring a new adjoining, standalone fascia for a TAG Heuer boutique. The store features Goldsmiths’ impressive collection of luxury watch brands – including Tudor and Grand Seiko, exquisite jewellery brands, as well as Goldsmith’s own exclusive collections, now complemented by the iconic TAG Heuer designs available in-store. Specialist watchmakers are on- hand to provide servicing and repairs alongside Goldsmiths’ expert team offering premium in-store service to provide customer guidance and an opportunity to touch and try on high-end items before investing. The Watches of Switzerland Group is in a strong position and looking forward to a successful opening period for the new store. Craig Bolton, executive director for Watches of Switzerland Group, commented: “We have been present in The Trafford Centre for several years and are delighted to see our new Goldsmiths store and TAG Heuer boutique open for business. We hope customers will enjoy the full experience of the new store and the wider range available.” Rhys Evans, Director of Asset Management at Pradera Lateral said, “Goldsmiths is an excellent match for The Trafford Centre and we are certain that the store’s new location will suit the brand perfectly. We are seeing an increased demand for luxury goods after the trials of lockdown and the pandemic, so we have no doubt that those customers seeking luxury brands will be eager to visit this new store. We look forward to announcing more new and exciting brands arriving at The Trafford Centre soon.”