Pradera-managed shopping centres awarded at Italy’s National Council of Shopping Centers Summer Event 2024
Milan, Italy

Historic Villa Necchi Campiglio in central Milan hosted this year’s edition of the celebrated CNCC’s Summer Event, which focussed on the role of shopping centres as catalysts of innovation and drivers of change, digital transformation and sustainability.

On this occasion, Pratosardo Shopping Centre in Nuoro (Sardinia), was awarded the prestigious Certificate of Merit 2024 in the “Corporate Social Responsibility” category, for running the Sardinia 2024 Job Day event in collaboration with ASPAL, a regional employment agency. On the day of the event, Pratosardo recorded an impressive +424% increase in footfall compared to the same day in 2023.

A second CNCC Certificate of Merit 2024 was presented to Costaverde Shopping Centre in Campobasso, for its innovative membership and loyalty scheme Apperò, which recorded a 23% increase in sign-ups within the primary catchment area.