MAPIC Italy 2024: a roundup
Milan, Italy

MAPIC Italy, held in Milan on 22-23 May, was attended by over 2,000 delegates from 25 countries, including over 700 retailers, F&B and leisure operators.

The main theme of this year’s edition was “The new retail equation: growing in a fast-changing world” . The retail industry and the retail real estate market are undergoing a radical transformation driven by evolving consumer expectations and behaviours, climate change and AI, calling for a co-operative approach among the various parties.

Pradera Management Italy joined the event as a consolidated player in the Italian retail property market, with Paola Aquili, Head of Leasing, taking part in a panel discussion focussed on the gathering, analysis, reliability and interpretation of customer buying behaviour data.

Roberto Zoia, president of the Italian Council of Shopping Centres, outlined the positive results achieved by the Italian retail real estate industry in 2023,  with growing sales and significant recovery in terms of footfall, and a continued interest in the Italian retail real estate market from investors.