Fastest-growing non-food discount brand name in Europe, Action, has opened a 1,000 sqm store at Le Cupole Shopping Centre, San Giuliano Milanese, Milan. With a core product range including decoration, DIY, garden, household goods and pet care, the Benelux-based giant operates more than 2,100 stores across 10 countries in Europe.

The shopping centre has also recently welcomed La Fassoneria Bistrot, a unique fast food / bistrot concept with one main focus: outstanding hamburgers made with the finest lean meat from the sought-after Fassona Piemontese breed of beef cattle.