We are proud to announce the opening of the world’s largest JD Sports store at The Trafford Centre, marking a major milestone for both JD Sports and the wider UK retail sector.

The opening celebrates a full-circle moment for the global sportswear giant, which first launched in Bury, Greater Manchester in 1981. Fast forward to 2025, and the brand has unveiled its biggest-ever store in the very region where its journey began, this time within one of the UK’s most iconic retail and leisure destinations.

The launch event was nothing short of spectacular. Crowds gathered in the early hours, phones in hand, eager to catch a glimpse of Usain Bolt and Beta Squad, who brought the energy and excitement worthy of such a flagship opening. The atmosphere was electric, with shoppers capturing raw, unfiltered footage—no edits, no retakes—just a genuine celebration of a landmark retail moment.

This store opening underscores the continued appeal of The Trafford Centre as a platform for brands to create cultural moments, deliver memorable experiences, and connect meaningfully with their audiences. JD’s decision to launch its most ambitious retail space here reflects the centre’s ongoing evolution as a leading destination for retail innovation, entertainment, and community engagement.

Congratulations to the teams at JD Sports and The Trafford Centre for delivering a launch that will be remembered not only for its scale, but also for its impact.