Variety retailer Idea Risparmio has been rapidly gaining footprint in Italy; its latest store opening at Sedici Pini Shopping Centre (Rome) was a huge success that attracted existing and new visitors, contributing to a 42% footfall increase recorded on the day.

Several units were merged to accommodate Idea Risparmio’s floorspace requirements, with the creation of one store spanning over 1,000 sqm housing a wide selection of household goods, toys, stationery and beauty products.