
Eldon Square, one of northern England’s leading retail and leisure destinations, has been shortlisted for four prestigious categories at the Northern Digital Awards. Managed by Pradera Lateral, the shopping centre continues to set new standards in digital marketing with its ‘Fresh, Fearless & Fabulous’ campaign, launched in April 2024 in collaboration with marketing agency BWP.
The nominations highlight Eldon Square’s commitment to creativity, innovation, and engagement in the digital space, reinforcing its reputation as a leader in shopping centre marketing. The campaign has earned recognition in the following categories:
Best Digital Marketing Campaign
Best Digital Marketing Campaign (Fashion)
Best Integrated Campaign
Best Digital Marketing Campaign (B2C)
Through a multi-channel approach, the ‘Fresh, Fearless & Fabulous’ campaign delivered an impactful brand presence across various platforms. From exclusive in-centre events and masterclasses to influencer takeovers on social media, Eldon Square successfully engaged its audience with compelling content and interactive experiences.
This recognition reaffirms Eldon Square’s dedication to staying at the forefront of innovation in an ever-evolving digital landscape.