Trafford Centre has announced a bumper year for new stores, with 20 new brands opening innovative and prestigious stores throughout 2023 – with 9 arriving in the final quarter alone. The centre, which celebrated a milestone 25th birthday in September, continues to see demand from global fashion brands, high street giants and affordable luxury retailers.
Over the past 12 months, the leading retail and destination shopping centre has launched a diverse mix of renowned brands including lululemon, Bath & Body Works, Lounge and L’Occitane.
Store highlights this year include retailers EE, Nespresso and River Island investing in the centre by relocating or upsizing existing stores. Each of the brands has introduced innovative store features, new technology and services that enhance the in-store experience. Examples include digital changing rooms, LED screens and hands-on point of sale features.
Russell Loveland, Managing Director, Pradera Lateral – Asset Managers for Trafford Centre, says:
“2023 has been a phenomenal year for new lettings at the Trafford Centre, with nine new brands opening in the final quarter alone, and 20 in total. We are proud of our continued success and approach the Trafford Centre lettings and customer experience by monitoring trends in the market and listening to what both customers and occupiers are telling us. Following this approach along with a focus on guest experience means Trafford continues to go strength to strength.”
Looking to the future, the Trafford Centre is focused on its drive to attract new brands to its fashion, lifestyle, leisure and food and beverage offering to continue to offer visitors more than just shopping. With a full marketing and events calendar during 2023, the centre has seen volumes of visitors at experiential events with brand partners including Pokémon and Netflix, plus welcomed 7000 guests to its show-stopping 25th Birthday celebration.
“We continue to attract high footfall to the centre, with our powerful combination of retail, dining and leisure, and an events and marketing calendar that drives repeat visitation and retailer sales. The centre celebrated its 25th birthday in September, and we welcomed 7000 people for a party through the decades, working with brand partners to showcase fashion trends from the past 25 years.
“Looking to next year, we already have a significant pipeline of new brands and upsizes of leading stores all going to build on the success of Trafford making it the go-to retail and leisure destination in the UK and we look forward to seeing what the next 25 years and beyond brings to this exciting destination.”