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4 March 2021 Pradera appoints Civil Engineer to the role of Technical Asset Manager Barbara Armanelli joins Pradera Italy 4 March 2021 Pradera agrees lease renewal with French retailer for a further 12 years Truffaut extends lease at Les Armoiries Shopping Centre, Bry-sur-Marne, for 12 years. 1 March 2021 A new fashion retailer for Istanbul Cevahir ltınyıldız Classics starts trading at Istanbul Cevahir 25 February 2021 Domoteka releases additional dates for “Domodesign” due to popular demand Interior design-focussed webinars and workshops are back at Domoteka 22 February 2021 Homepark Janki welcomes four new tenants in February 2021 Bike Moto, DEKO Meble, Bafra Kebab and Ramen Duck open at Homepark Janki 11 February 2021 A bathroom specialist for Homepark Franowo, Poznań, Poland Jeta starts trading at Homepark Franowo

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Pradera Secures Third Accolade With Turkish Social Media Campaign

Europe's leading specialist retail property fund manager, Pradera, has secured a new accolade at the prestigious ICSC Solal Marketing Awards 2014. The Turkish shopping centre, Cevahir, in Istanbul, was awarded the silver medallion in the ICSC Social Media category.

The popular shopping centre's innovative 'Tweetbox' social media campaign combined online gaming with random acts of kindness, asking players to tweet slogans with the hashtag #giftsatCevahir (#hediyelecevahirde) for an opportunity to win gifts. 12,000 tweets were generated by more than 5,500 engaged shoppers.

The Cevahir Shopping Centre, owned by St Martins Property Corporation, has been successfully managed by Pradera since 2007 and offers over 115,000 sq. m. of retail space and approximately 12,000 sq.m. of retail space and approximately 12,000 sq.m of leisure across six floors. It is located in the central business district of Sisli on the European side of Istanbul, with good access to major transportation links and direct connections to the subway.

Alison Rehill, Managing Director, Pradera, comments: "Our team is to be congratulated on its achievements, having demonstrated a strong understanding of the changing retail marketplace. The centre's success with this new marketing programme reveals the importance of social media in contemporary retail management and to engaging with an increasingly savvy online audience."

The ICSC Marketing Awards bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. The awards recognise best practice and outstanding performance and are considered a benchmark of quality throughout the retail industry. Award winners were announced at the ICSC European Marketing Conference, held in Amsterdam this May.

Pradera News

Pradera appoints Civil Engineer to the role of Technical Asset Manager

Barbara Armanelli joins Pradera Italy

Read whole story

Pradera agrees lease renewal with French retailer for a further 12 years

Truffaut extends lease at Les Armoiries Shopping Centre, Bry-sur-Marne, for 12 years.

Read whole story

A new fashion retailer for Istanbul Cevahir

ltınyıldız Classics starts trading at Istanbul Cevahir

Read whole story

Domoteka releases additional dates for “Domodesign” due to popular demand

Interior design-focussed webinars and workshops are back at Domoteka

Read whole story

Homepark Janki welcomes four new tenants in February 2021

Bike Moto, DEKO Meble, Bafra Kebab and Ramen Duck open at Homepark Janki

Read whole story

A bathroom specialist for Homepark Franowo, Poznań, Poland

Jeta starts trading at Homepark Franowo

Read whole story

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Background Photo:
Ragusa: Ibleo Shopping Centre