24 June 2014

Pradera Secures Third Accolade With Turkish Social Media Campaign

Europe's leading specialist retail property fund manager, Pradera, has secured a new accolade at the prestigious ICSC Solal Marketing Awards 2014. The Turkish shopping centre, Cevahir, in Istanbul, was awarded the silver medallion in the ICSC Social Media category.

The popular shopping centre's innovative 'Tweetbox' social media campaign combined online gaming with random acts of kindness, asking players to tweet slogans with the hashtag #giftsatCevahir (#hediyelecevahirde) for an opportunity to win gifts. 12,000 tweets were generated by more than 5,500 engaged shoppers.

The Cevahir Shopping Centre, owned by St Martins Property Corporation, has been successfully managed by Pradera since 2007 and offers over 115,000 sq. m. of retail space and approximately 12,000 sq.m. of retail space and approximately 12,000 sq.m of leisure across six floors. It is located in the central business district of Sisli on the European side of Istanbul, with good access to major transportation links and direct connections to the subway.

Alison Rehill, Managing Director, Pradera, comments: "Our team is to be congratulated on its achievements, having demonstrated a strong understanding of the changing retail marketplace. The centre's success with this new marketing programme reveals the importance of social media in contemporary retail management and to engaging with an increasingly savvy online audience."

The ICSC Marketing Awards bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. The awards recognise best practice and outstanding performance and are considered a benchmark of quality throughout the retail industry. Award winners were announced at the ICSC European Marketing Conference, held in Amsterdam this May.