21 January 2021
Pradera pilots Coniq customer loyalty scheme
With physical and digital retail boundaries becoming increasingly less defined, Pradera has invested in IQ Connect, a location-based loyalty solution developed by Coniq, to learn more about customers attitude, behaviours and preferences, ultimately enabling us to deliver a better, more personalised shopping experience.
IQ Connect has been initially rolled out at a selected number of centres belonging to the Pradera European Retail Parks SCSp (“PERP”) fund located in France and Poland.
“This innovative mobile app-based customer loyalty solution will help our retailers to attract and win new shoppers, whilst providing Pradera with unique insights into consumer preferences so we can profile, segment, reward and message customers in real-time, benefiting both us and our tenants”, stated Rhys Evans, Director of Asset Management at Pradera.
Pradera expects the new solution to be introduced at additional centres in the coming months.
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