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4 March 2021 Pradera appoints Civil Engineer to the role of Technical Asset Manager Barbara Armanelli joins Pradera Italy 4 March 2021 Pradera agrees lease renewal with French retailer for a further 12 years Truffaut extends lease at Les Armoiries Shopping Centre, Bry-sur-Marne, for 12 years. 1 March 2021 A new fashion retailer for Istanbul Cevahir ltınyıldız Classics starts trading at Istanbul Cevahir 25 February 2021 Domoteka releases additional dates for “Domodesign” due to popular demand Interior design-focussed webinars and workshops are back at Domoteka 22 February 2021 Homepark Janki welcomes four new tenants in February 2021 Bike Moto, DEKO Meble, Bafra Kebab and Ramen Duck open at Homepark Janki 11 February 2021 A bathroom specialist for Homepark Franowo, Poznań, Poland Jeta starts trading at Homepark Franowo

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Pradera pilots Coniq customer loyalty scheme

With physical and digital retail boundaries becoming increasingly less defined, Pradera has invested in IQ Connect, a location-based loyalty solution developed by Coniq, to learn more about customers attitude, behaviours and preferences, ultimately enabling us to deliver a better, more personalised shopping experience. 

IQ Connect has been initially rolled out at a selected number of centres belonging to the Pradera European Retail Parks SCSp (“PERP”) fund located in France and Poland.

“This innovative mobile app-based customer loyalty solution will help our retailers to attract and win new shoppers, whilst providing Pradera with unique insights into consumer preferences so we can profile, segment, reward and message customers in real-time, benefiting both us and our tenants”, stated Rhys Evans, Director of Asset Management at Pradera.

Pradera expects the new solution to be introduced at additional centres in the coming months.

Pradera News

Pradera appoints Civil Engineer to the role of Technical Asset Manager

Barbara Armanelli joins Pradera Italy

Read whole story

Pradera agrees lease renewal with French retailer for a further 12 years

Truffaut extends lease at Les Armoiries Shopping Centre, Bry-sur-Marne, for 12 years.

Read whole story

A new fashion retailer for Istanbul Cevahir

ltınyıldız Classics starts trading at Istanbul Cevahir

Read whole story

Domoteka releases additional dates for “Domodesign” due to popular demand

Interior design-focussed webinars and workshops are back at Domoteka

Read whole story

Homepark Janki welcomes four new tenants in February 2021

Bike Moto, DEKO Meble, Bafra Kebab and Ramen Duck open at Homepark Janki

Read whole story

A bathroom specialist for Homepark Franowo, Poznań, Poland

Jeta starts trading at Homepark Franowo

Read whole story

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Background Photo:
Ragusa: Ibleo Shopping Centre