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Pradera Limited
Jubilee House
197-213 Oxford Street
London W1D 2LF
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Tel: +44 20 7539 5432
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Pradera European Retail Parks TopCo S.à r.l.
14, rue Edward Steichen
L-2540 Luxembourg
Tel: +352 2484 0166
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Pradera Management Spain SLU
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28006 Madrid
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Fax: +34 91 512 0280
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Pradera Management Italy S.r.l.
Piazza Cavour 2
20121 Milano
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Fax: +39 02 3657 8438
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Pradera Gayrimenkul Yönetimi
Akmerkez Residence, Kültür Mah.
Ahmet Adnan Saygun Cd. No:3, Daire 2A2,
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Turkey
Tel: +90 212 350 90 71
Fax: +90 212 351 40 49
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Pradera Management Czech Republic s.r.o.
Senovazne namesti 8
110 00 PRAGUE 1
Czech Republic
Tel: +420 725 537 170

Republic CZ I Parks Holdco s.r.o.
Senovazne namesti 8
110 00 PRAGUE 1
Czech Republic
Tel: +420 224 423 333
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Pradera Management Poland sp. o.o.
Homepark Targówek
Domoteka, 1st floor
Malborska 41 str.
03-286 Warsaw
Poland
Tel: +48 22 292 2820
Munich
Pradera Management Germany GmbH
c/o Mindspace, Viktualienmarkt 8
D-80331 Munich
Germany
Tel: +49 892 109 4393
Paris
Pradera Management France SAS
35 avenue Franklin D. Roosevelt
75008 Paris
France
Tel: +33 6 82 31 16 90
Hong Kong
Pradera Hong Kong Limited 1202
Ruttonjee House
11 Duddell Street
Central
Hong Kong
Tel: +852 3107 3820
Shanghai
Pradera Retail Asia
Level 5
Unit 502
No. 353 Nanjing East Road
Huangpu District
Shanghai 200001
China
Tel: +86 21 6029 3599
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PRADERA CONTINUES GROWTH WITH OPENING OF FIRST GERMAN OFFICE

Pradera, the specialist international retail real estate fund and asset manager, today announced the opening of its first German office as the company continues its successful growth through expansion across Europe and into Asia.

The office in Munich is led by newly recruited Head of Germany, Berith Ironside. Berith, a German native, brings 27 years’ experience in Pan European real estate asset management to the post. She is tasked with unlocking value in Pradera’s growing portfolio of retail properties in a country where it sees strong opportunities for investors and asset owners.

Berith’s local team will manage the German assets held in the Pradera European Retail Parks SCSp fund, which last April acquired 17 retail parks from IKEA Centres. Ten are in Germany, including assets in Cologne, Hamburg and Ulm. The new office is also responsible for managing assets in the Pradera Open-Ended Retail Fund (POERF). These include the Real Hypermarket in Bamberg along with the Äppelallee-Centre in Wiesbaden, which POERF acquired in early 2016 for EUR 82 million.

Prior to joining Pradera, Berith was Head of International Expansion at AGRE and set up and ran the German portfolio for Cityhold Property AB.  In previous roles, Berith led the European Foreign Investment Team at Allianz, was Senior Fund Manager for a Pan-European Retail Fund at Grosvenor in Paris, established Savills IM in Germany and built up and was Fund Manager of the Savills IM German Retail Fund.

David Fletcher, Chief Executive of Pradera, said: “The opening of our first German office under Berith’s expert leadership is a natural progression in our ambition to be the go-to partner for retail real estate fund and asset management across all retail asset classes. It provides significant opportunities for investors and asset owners in one of Europe’s most resilient economies, where we anticipate strong appetite for high quality retail product, now and in the future.”

The move is the latest major initiative to follow a significant minority investment by multi-family office LJ Partnership in April 2016. That deal signalled Pradera’s plans to take its trusted platform into untapped segments of the retail property market and new geographies. Basing asset management teams with local know-how on the ground is central to this growth strategy and the delivery of better returns across all asset classes for investors and retailers.

Pradera has since established Pradera Retail Asia, a joint venture with Macquarie Retail Real Estate Management Limited (MIRA). Last May it added a fourth retail property in China – Mosaic Chongqing Metro Park – to assets already managed in Qingdao, Xi’an and Shanghai, with a total gross leasable area (GLA) of 200,000 sqm. This increasingly global perspective sees Pradera sharing best practice to further improve performance and returns in a €3.3 billion portfolio that now includes 58 shopping centres and retail parks worldwide.

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Background Photo:
Ragusa: Ibleo Shopping Centre