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Onitsuka Tiger

Onitsuka Tiger Flagship Store Grand Opening at Mosaic Shanghai

July 17, 2020 marked the grand unveiling of the Onitsuka Tiger Mosaic Shanghai Flagship Store.  As the brand’s second flagship store in Shanghai, the store is set for new items of the AW 2020 collection and Onitsuka Tiger x Valentino sneakers to make their debut. The opening event was joined by Chris Lee, the popular Asian singer and Onitsuka Tiger's global brand representative. Alison Rehill, Pradera Retail Asia CEO and Onizuka Tiger Senior management attended the event, as well as numerous fashion bloggers and fans.

The Onitsuka Tiger Mosaic flagship store is located on the first floor of Mosaic Shanghai facing Nanjing East Road, the busiest pedestrian street in Shanghai.  Mosaic Shanghai targets young millennials and domestic/international tourists with its hip, urban positioning. This is in keeping with Onitsuka Tiger's philosophy of bringing more fashion surprises and shopping fun to young consumers. The Onitsuka Tiger Mosaic Shanghai Flagship Store spans over 200 square meters. The store is decorated in black, white, and gray tones to create a sense of sophisticated fashion. A striking ‘tiger tunnel’ is set up at the entrance of the shopping center with the brand’s iconic tiger head logo. LED lights adorn the inside of the tunnel, creating a unique experience for the event's guests. The custom-made chandelier and tiger-print carpet in the store are both eye-catching and complement one another well. Creativity and exquisite craftsmanship can be found in every detail.

Onitsuka’s grand opening represents a milestone achievement, testament to the constant improvement in tenant mix at Mosaic Shanghai and its swift recovery from the COVID period.

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