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Home News & Media Pradera News
Levis at Mosaic Shanghai

Mosaic Shanghai welcomes Levi's largest flagship store in Asia

On August 21, the world-famous iconic jeans brand Levi's opens its largest flagship store in Asia at Mosaic Shanghai. It celebrates the partnership between Levi’s and Mosaic Shanghai, as well as another milestone for the mall’s continuous upgrade and achievements.  Mosaic Shanghai is managed by Pradera Retail Asia, the joint venture between Pradera and Macquarie Retail Real Estate Management Limited, a subsidiary of Macquarie Infrastructure and Real Assets (Hong Kong) Ltd (MIRA)

At the opening ceremony, international supermodel Liu Wen met with fans and greeted those entering the new Levi’s flagship. The Levi’s store at Mosaic Shanghai is their first beacon flagship store in Shanghai and will be the only one in Shanghai of this size and with special features.  The target customer of Levi’s fits perfectly with the young and fashionable crowd Mosaic Shanghai attracts. Pradera Retail Asia management and Levi's management attended the ribbon-cutting activities and announced its grand opening.  

Covering approximately 670sqm over two floors, this Levi’s Beacon store offers the most expansive product assortment and brings to life Levi’s brand story with a theater-like experience. The store is designed around a central skylight feature, creating a spacious and light-filled environment that combines the Levi’s brand’s signature craftsmanship with the historical characteristics of the building. The elements of the beacon store showcase the latest concepts and designs of the brand’s NextGen store initiative, designed to reposition Levi’s stores into world-class omni-channel experiences that give consumers an authentic, compelling, and consistent expression of the Levi’s brand.  

Also, a tailor shop located on the store’s second level is where shoppers can revive their pre-loved vintage pieces, or personalize new Levi’s purchases, in addition to the tailor shop customizations such as pins, patches, embroidery and painting.

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Read whole story

Pradera expands its Fund Management team with new hire

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Background Photo:
Ragusa: Ibleo Shopping Centre