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13 March 2019 HOW PRADERA RETAIL ASIA IS TRANSFORMING DESTINATIONS TO COMPLEMENT RETAIL WITH LEISURE "We pride ourselves on being asset driven. Our skill as a quality asset manager lies in market research" 12 February 2019 Only the right leisure experience will add value to your retail asset In recent years the words ‘leisure’, ‘entertainment’, and ‘food & beverage’ (F&B), have become buzzwords throughout the retail property industry. 29 January 2019 BULD'AIR SHOPPING CENTRE - MOBILIER DE FRANCE A new addition to the home retail offer at Buld'Air Shopping Centre, Avignon, France

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MOSAIC METRO PARK (CHONGQING) ANNOUNCES BRAND NEW POSITIONING AT RETAILER COCKTAIL EVENT

Pradera Retail Asia hosts “Meeting·Mixing·Entertaining” event

Retail asset management specialist Pradera Retail Asia, the asset manager of Mosaic Metro Park, today hosted a retailer cocktail party at the Regent Chongqing Hotel in Chongqing. Themed “Meeting·Mixing·Entertaining”, the event welcomed more than 100 guests, including company executives of Pradera Retail Asia tenant representatives and industry peers, as well as mainstream media, to jointly unveil the brand new positioning of Mosaic Metro Park: “Shopping with an entertaining twist” with the aim to bring unique and interactive shopping experience to local millennials and modern families.

Mosaic Metro Park is located in the Dashiba Business District in Chongqing Jiangbei District, a 10-minute drive from Guanyinqiao Business District in Jiangbei and Sanxia Plaza Business District in Shapingba. With support from the local government in building intelligent shopping districts in Chongqing, the shopping mall industry has flourished in recent years. Five traditional business districts are expanding and enhancing their businesses, while emerging districts continue to rise. Many shopping malls in Chongqing are now readjusting their tenant mix and business formats with innovations, to differentiate themselves and stand out from competition. Leveraging Pradera Retail Asia’s global resources and profound experience in global retail asset investment and management, Mosaic Metro Park is currently upgrading its tenant mix to create a diverse entertainment and shopping experience for consumers by introducing brands that are widely favored by millennials and modern age families.

At the cocktail event, Mr. Rhys Evans, Head of Asset Management at Pradera Retail Asia, introduced the company’s global presence and its outstanding achievements in China. Mr. Evans commented: “Mosaic Metro Park is the fourth commercial project under Pradera Retail Asia’s management in addition to our three Mosaic malls in Qingdao, Xi’an and Shanghai. The Chongqing offering is well positioned as a shopping destination with an entertaining twist, and targets the nearby community who live and work within a three-kilometer radius, particularly millennials and modern age families. It aims at providing consumers with a more trendy, interesting, and comprehensive shopping experience. Pradera Retail Asia will use our unparalleled experience in global retail asset investment and management to support Mosaic Metro Park’s brand upgrade.”

In line with its new positioning of “shopping with an entertaining twist”, Mosaic Metro Park will focus on entertainment as essential part of its tenant mix. Built upon its current experiential programs, Mosaic Metro Park is committed to bringing brands with more entertainment and experiential elements, as well as international brands into the mall to meet the needs of people who would like varied options and an experiential shopping experience.

On the F&B domain, Mosaic Metro Park will continue to enhance and optimize dining experience for local consumers, echoing their culinary preferences and eating habits. Mosaic Metro Park provides comprehensive dining options including spicy cuisines that are largely favored by local consumers, well-known chain dining brands in the country, exotic cuisines across the world, convenient light refreshments, high-end restaurants for business banquets and internet famous stores etc.

From the marketing side, Mosaic Metro Park will adopt comprehensive and result-driven marketing practices to ensure the needs of various stakeholders are met. Such efforts include organizing integrated offline-to-online events to drive traffic, providing effective sales promotion to uplift sales, launching member loyalty programs to enhance customer engagement, enhancing customer service to raise consumers’ satisfaction, as well as leveraging rental space and advertisement to help promote tenants.

The cocktail party concluded with a high-tech interactive show with all on-site retailers which unveiled the brand-new positioning of Mosaic Metro Park, indicating Mosaic Metro Park is looking forward to more cooperation with different tenants and its resolution to build an entertaining shopping destination in Chongqing. Attending tenants and guests also have showed strong confidence in the new positioning and future development of Mosaic Metro Park, and expect to join hands with Mosaic Metro Park to create unique shopping, leisure, and dining experience for local consumers.

Established in September 2016, Pradera Retail Asia has leveraged its experience in global retail asset management to provide integrated, best-in-class asset management services in Asia. As one of the four retail properties managed by Pradera Retail Asia, Mosaic Metro Park will use the Company’s extensive resources and rich experience in global retail asset management to provide local consumers with a more comprehensive shopping experience. The newly upgraded Mosaic Metro Park is scheduled to open in Chongqing soon and is set to provide original and exciting shopping and entertainment options for consumers in the city.

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Ragusa: Ibleo Shopping Centre