17 October 2019

Lingotto Evolution - Part 2

Restyling works continue around-the-clock at 8Gallery Shopping Centre in Turin, Italy.

The ambitious €20m project was unveiled on Thursday 10th October and includes a 35% increase of the commercial area as well as the extension of the retail offer over two floors entirely dedicated to fashion.

Works on the new food court are expected to be completed by next spring; F&B operators will then relocate closer to the 2,300-seater cinema, in line with the repositioning of Lingotto as a leisure and entertainment destination.  As part of the re-branding exercise, the shopping centre will be renamed “Lingotto”, paying tribute to the iconic FIAT factory building and its connection with the surrounding area also known by the same name.

It is not a coincidence that the entire area is being renovated as well. “We feel that Lingotto is central to the future development of the city” says Fabrizio Cardamone, Director at 8Gallery Shopping Centre.

Housing two hotels, a conference centre, FIAT’s European headquarters, an art gallery and a university campus, the Lingotto complex attracts more than 7 million visitors a year.

“About 2 million of them visit the complex because they work, study here or have some other reason which is not directly connected to the shopping centre. Our priority is to provide these people with a more appealing offer before attracting new customers. We plan to focus on these people first.  Tourists visiting the city of Turin will be targeted by making the most of the synergy with the 2 hotels” says Roberto Limetti.

An additional 30 new shops are due to open soon, featuring both national and international brand names that are virtually unknown in town.