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A NEW SHOPPING EXPERIENCE FOR FASHIONISTAS AT MOSAIC XI'AN

Pradera Retail Asia, the retail asset management specialist, today hosted the Grand Opening of Mosaic Xi’an. The opening event was a huge success in Xi’an, with modern trend-setters and fashion shoppers that flooded into the mall on the first day of opening. Located in the heart of Xi’an, the shopping mall launch announced the birth of a modern-day landmark destination for shopping, mixing, and entertainment in Xi’an.

At the grand opening ceremony, Mosaic led its guests on a sensational journey from curating an exquisite planet-themed carnival to hosting a series of special performances, such as laser dancing, light graffiti, a Zumba show, and moon-themed parade.  Hong Kong actor, Bosco Wong, and other distinguished guests joined the opening ceremony to celebrate with fans.

Adding to the excitement, from September 20th to 24th the center will be packed with a series of exciting events that young trend-setters and modern families aspire to and enjoy. Beyond the generous promotional offers, Mosaic Xi’an is teaming up with diversified cross-marketing resources, such as the most prevailing short-form video app Douyin, hit game Playerunknown's Battlegrounds, local famous club Miami, top international fashion week Silk Road and influential fashion KOLs.  A feast of experiences and surprises awaits shoppers and fun-seekers.

To further elevate local customers’ diversified shopping experience, Mosaic Xi’an introduces a carefully crafted collection of world-class entertainment brands, such as top cinema chain CGV, fashionable sports center Feel+Urban Sports, an upgraded Really Fitness Gym and first-to-market boutique aquarium ‘Oceans of Color’. Driven by China’s upgrade in consumption and the booming entertainment demand in malls, Mosaic Xi’an is also in talks with several other leading entertainment companies, aiming to introduce more globally recognized brands in 2019, leading young customer groups on an unforgettable, entertaining journey.

There is even more variety provided by a wide range of food and beverage tenants. Consumers can choose from a full spectrum of trendy restaurants to big-name brands, from local food to fine dining, and from Chinese regional cuisine to global gourmet delicacies. With this broad range of culinary choice, Mosaic Xi’an will undoubtedly become a foodie’s delight. In addition, Mosaic Xi’an also offers a line-up of the most stylish retail brands worldwide, creating a unique shopping destination in Xi’an for fashion-loving people.

Alison Rehill-Erguven, CEO of Pradera Retail Asia remarked, “We’ve always been optimistic about the growth of the China market. In addition, we continuously leverage our global platform to bring the latest trends and the best services to our assets and to our customers.  I am very pleased that Mosaic Xi’an has successfully come to this historical city of Xi’an. With the enthusiastic response from consumers and their active participation in the opening ceremony today, we believe Mosaic Xi’an will serve the local customer and local culture well and will lead the shopping experience in the Jiefang Road shopping zone that appeals to Xi'an’s young generation. “

According to Rhys Evans, Head of Asset Management at Pradera Retail Asia, “With Pradera Retail Asia’s strong leasing capability and rich international resources, we bring a strong and diverse tenant mix of entertaining, F&B and Fashion to the shopping center. Mosaic Xi’an will be a brand-new fashionable, culinary and entertaining shopping center experience for young consumers in Xi'an and Northwest China. “

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Ragusa: Ibleo Shopping Centre