On 14–15 May, PRADERA took part in the 9th edition of MAPIC Italy, the premier business event dedicated to the Italian commercial real estate industry. Held in Milan, the event welcomed over 2,100 delegates from 17 countries, including 700 representatives from retail, restaurant, and leisure brands.

This year’s focus was on value creation, with four central themes:

• Customer Experience
• Investment
• Technological Innovation
• Sustainability

These pillars reflect the evolving demands of modern retail real estate and highlight strategies for landlords to enhance the attractiveness of their assets to both consumers and investors, especially as global confidence in the Italian commercial real estate market strengthens.

Roberto Zoia, Chairman of CNCC (Italy’s National Council for Shopping Centres), shared positive 2024 figures, including increased sales and improved footfall across the sector. Forecasts for 2025 also look promising, driven by strong development in the food and service segments, further confirming that shopping centres remain dynamic and preferred destinations.

As part of a CNCC-hosted conference titled “Sustainability and Retail Real Estate: The Future Is Now,” Roberto Limetti, Managing Director at Pradera, participated in a panel discussing innovation and sustainable transformation in the sector.

“Sustainability is no longer optional. At Pradera, we began questioning how to make our assets more sustainable many years ago. This is a journey we had already started.”

Roberto also addressed the role of technology in driving sustainability and operational efficiency:

“Technology underpins the financial models we use in asset management and informs our decisions. We’re also seeing impactful innovations in the infrastructure and marketing of shopping centres—many inspired by markets like China—that are helping make these destinations more vibrant and relevant.”

With its ongoing commitment to sustainability, innovation, and asset performance, Pradera remains at the forefront of the evolving retail real estate landscape.