Lingotto has welcomed a new international brand to its portfolio with the opening of My Geisha, a luxury fragrance and beauty retailer known for creating immersive, personalised experiences.

The new boutique, located in Court 3, opened its doors with a special launch event, complete with private catering and live music that set the tone for an elegant and memorable celebration.

Designed in striking shades of black and gold, the store uses lighting creatively to highlight each product and create an atmosphere of exclusivity. Visitors are invited to explore a curated range of oriental fragrances and body oils for men and women, guided by professional consultants who help identify scents tailored to individual preferences.

Complementing the fragrance collection is a line of premium Korean skincare and make-up, all formulated with natural, cruelty-free ingredients.

Already present in France, Spain, Switzerland, the UK and Qatar, My Geisha’s arrival at Lingotto underlines the centre’s role as a destination for unique international brands and elevated customer experiences.