Bringing retail to life.

Latest News

20 July 2021 A celebration of Polish interior design: ave ART is the latest addition at Domoteka, Homepark Targówek, Warsaw, Poland A very warm welcome to ave ART showroom 13 July 2021 Pradera strengthens relationship with Lidl on behalf of the Pradera European Retail Parks fund in Poland Pradera signs additional agreement with German international discount retailer 12 July 2021 The Watches of Switzerland Group grows footprint at The Trafford Centre, Manchester, England The Watches of Switzerland Group has opened its new, larger showroom at The Trafford Centre following the agreement of a new ten-year lease 6 July 2021 Quality textiles and Italian design: Kisené opens a new store at Il Ducale Shopping Centre, Pavia, Italy Home textiles, nightwear and swimwear - Kisené reveals latest collection at their new store 5 July 2021 Homepark Rawa expands furniture and homeware offer with new retailers in Katowice, Poland Polish furniture and homeware retailers Mebloo and Fabryka Sypialni have opened their first stores in Katowice at Homepark Rawa 2 July 2021 2,700 sqm dedicated to fitness at Homepark Shopping, Koblenz, Germany Gym operator Fivestar Fitness opens its 14th studio at Homepark Shopping, Koblenz

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Home About usCompany Strategy

Company Strategy

At Pradera, our strategy is to deliver performance in all retail asset classes, retail warehouses, outlet malls and shopping centres, be they neighbourhood schemes through to dominant regional malls.

For our investors we offer a 'one stop' shop for retail.  We focus on all the elements of delivering performance: from customers, to retailers, through to value add initiatives, with the aim of increasing income and capital growth, which ultimately delivers best returns to our investors and JV partners.

Our approach to investment selection is meticulous. Business plans for entry and exit are constructed on initial evaluation. Our relationship with retailers comes to the fore in evaluating their performance in a considered asset.

Throughout the hold period regular business plan review is maintained via management and our locally-based teams.

We always have the liquidity of the exit uppermost in our minds to optimise value.

Pradera - a 360 degree view

At Pradera we take a holistic view of retail and believe we understand how to deliver performance through to our investors and partners.

We focus first on the general public - the customers who shop in our malls. They are the key to performance for a successful retail asset. If we can provide the right retail offer, ambience and customer experience, then that customer will visit frequently and spend with our retailers. We are after all running a people business!

Having delivered the customers to the retailers, it is important that the former are converted into spending customers. The more we focus on optimising the experience for the customer and his visit converts through to a sale, the more sales and profit that retailer will enjoy.

We spend a considerable amount of time meeting retailers on a weekly basis to understand their needs, store requirements, right sizing requirements and expansion plans, all as part of our asset management approach.

At Pradera we carry deep experience in not only asset management but also through our development team, which enables us to evaluate extensions, refurbishments and ultimately to deliver them on budget and on time to add to our performance delivery.

Along with lettings, tenancy adjacency strategy, lease re-gears and refurbishments, these are all a key part of our ethos to deliver performance.

Background Photo:
Gdansk: Osowa Shopping Centre