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6 February 2018 Pradera Retail Asia to welcome Asia’s first Dungeon attraction to Mosaic Shanghai Retail asset management specialist Pradera Retail Asia, the asset manager of Mosaic Shanghai, delivers a warm welcome for the introduction of The Shanghai Dungeon at Mosaic Shanghai. A groundbreaking ceremony was held today, marking the first public debut of the ‘Dungeon’ attraction in Asia. 31 January 2018 Mosaic Shanghai Launches M-Square to Create Exciting New Landmark Global retail asset management specialist Pradera Retail Asia, the asset manager of Mosaic Shanghai, has announced today the opening of M-Square at Mosaic Shanghai, with a ceremony attended by senior executives from Pradera Retail Asia and Mosaic Shanghai, as well as tenant representatives 28 November 2017 PRADERA APPOINTS JOINT HEADS OF TURKEY OFFICE Pradera, the specialist international retail real estate fund and asset manager, has appointed Sabiha Güleç and Sevgi Ocak as Joint Heads of its Turkey office.

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Contacts by location
Pradera Limited
Eldon House
2-3 Eldon Street
London EC2M 7LS
Tel: +44 20 7539 5432
Fax: +44 20 7504 8425
Pradera Management Spain S.L.
C/ Jose Ortega y Gasset, 20 7a
28006 Madrid
Tel: +34 91 512 0224
Fax: +34 91 512 0280
Pradera Management Italy S.r.l.
Piazza Cavour 2
20121 Milano
Tel: +39 02 3657 8400
Fax: +39 02 3657 8438
Pradera Garimenkul Yönetimi Ve Ticaret Limited Sikreti
Meydan Sokak Mermerciler Sitesi
Edin Suner Plaza A, Blok 6A
Akatlar, BeÅŸiktaÅŸ
Tel: +90 212 350 90 71
Fax: +90 212 351 40 49
Pradera Management Czech Republic
Senovazne namesti 8
110 00 PRAGUE 1
Czech Republic
Tel: +420 224 423 331
Fax: +420 224 423 333
Pradera Management Poland
sp. z o.o.
Złote Tarasy Skylight, 5th floor
ul. Złota 59
00-120 Warsaw
Tel: +48 22 222 15 15
Fax: +48 22 222 15 22
Pradera Management Germany GmbH
c/o Mindspace, Viktualienmarkt 8
D-80331 Munich
Hong Kong
Pradera Hong Kong Limited 1202
Ruttonjee House
11 Duddell Street
Hong Kong
Tel: +852 3107 3820
Pradera Retail Asia
Level 5
Unit 502
No. 353 Nanjing East Road
Huangpu District
Shanghai 200001
Tel: +86 21 6029 3599
Careers | Contact details

Home Our CompanyCompany Strategy

Company Strategy

At Pradera, our strategy is to deliver performance in all retail asset classes, retail warehouses, outlet malls and shopping centres, be they neighbourhood schemes through to dominant regional malls.

For our investors we offer a 'one stop' shop for retail.  We focus on all the elements of delivering performance: from customers, to retailers, through to value add initiatives, with the aim of increasing income and capital growth, which ultimately delivers best returns to our investors and JV partners.

Our approach to investment selection is meticulous. Business plans for entry and exit are constructed on initial evaluation. Our relationship with retailers comes to the fore in evaluating their performance in a considered asset.

Throughout the hold period regular business plan review is maintained via management and our locally-based teams.

We always have the liquidity of the exit uppermost in our minds to optimise value.

Pradera - a 360 degree view

At Pradera we take a holistic view of retail and believe we understand how to deliver performance through to our investors and partners.

We focus first on the general public - the customers who shop in our malls. They are the key to performance for a successful retail asset. If we can provide the right retail offer, ambience and customer experience, then that customer will visit frequently and spend with our retailers. We are after all running a people business!

Having delivered the customers to the retailers, it is important that the former are converted into spending customers. The more we focus on optimising the experience for the customer and his visit converts through to a sale, the more sales and profit that retailer will enjoy.

We spend a considerable amount of time meeting retailers on a weekly basis to understand their needs, store requirements, right sizing requirements and expansion plans, all as part of our asset management approach.

At Pradera we carry deep experience in not only asset management but also through our development team, which enables us to evaluate extensions, refurbishments and ultimately to deliver them on budget and on time to add to our performance delivery.

Along with lettings, tenancy adjacency strategy, lease re-gears and refurbishments, these are all a key part of our ethos to deliver performance.

Background Photo:
Gdansk: Osowa Shopping Centre